Pleasant Harbor Rebirth & Relaunch
One Destination. Endless Ways to Play.
A comprehensive destination-marketing proposal presented by Palmetto Media Company.
More Than a Marina.
More Than an RV Resort.
Pleasant Harbor is not defined by a single attraction. It is a complete Lake Pleasant destination where boating, camping, dining, recreation, entertainment and unforgettable Arizona experiences all come together.
From the full-service marina and Pleasant Harbor Boat Rentals to Lake Pleasant Cruises, Dillon’s Bayou Restaurant, the H2-Whoa water slides, the floating water park, special events and the Pleasant Harbor RV Resort, there are countless reasons for guests to visit—and even more reasons for them to return.
The opportunity is to bring these experiences together under one recognizable and compelling destination brand.
We propose a proactive marketing partnership designed to strengthen the Pleasant Harbor brand, expand its digital reach and turn greater awareness into measurable visitation, engagement, reservations and revenue.
The original Bob the Burro and Finny the Fish concepts featured throughout this proposal demonstrate how creative storytelling, memorable characters and real Pleasant Harbor experiences can work together to capture attention and introduce the destination to new audiences.
Pleasant Harbor already has the ingredients of an extraordinary destination. Our goal is to help more people discover everything waiting for them there.
- The Pleasant Harbor Opportunity
An Extraordinary Destination Ready for a More Unified Story
Pleasant Harbor already offers something few properties can match: multiple experiences capable of attracting guests for a day, a weekend or an extended stay.
The challenge is not creating more reasons to visit. Those reasons already exist.
The opportunity is to connect them through a consistent marketing strategy that helps people understand everything Pleasant Harbor has to offer.
Currently, guests may discover the RV resort, marina, water park, restaurant, boat rentals, cruises or special events separately. A more unified approach would allow every attraction and promotional campaign to introduce visitors to the entire Pleasant Harbor experience.
Someone who discovers a water-slide video could become an RV resort guest. A marina customer could discover an upcoming event. A family searching for boat rentals could add a Lake Pleasant Cruise or dinner at Dillon’s Bayou Restaurant to its plans.
By presenting Pleasant Harbor as one complete destination, every part of the property can help promote the others, and ultimately bring in more revenue.
Key Opportunities
Strengthen Brand Recognition
Establish a consistent identity, message and visual style that makes Pleasant Harbor immediately recognizable across social media, advertising, video and the website.
Reenergize Social Media
Create a reliable stream of original, engaging content that showcases the property, promotes upcoming events and gives people a reason to follow, share and return.
Turn Existing Media Coverage Into Ongoing Content
Repurpose television appearances, news coverage, press releases and special-event footage into social media content that continues working long after the original story airs.
Connect Every Revenue Center
Use strategic cross-promotion to connect the RV resort, marina, recreation, dining, rentals, cruises and events instead of marketing each offering in isolation.
- One Destination. Endless Ways to Play.
A Unified Destination-Marketing Strategy
The Pleasant Harbor brand should represent the complete Lake Pleasant experience.
Rather than treating the marina, RV resort, recreational activities, dining and events as unrelated offerings, we will connect them through one central destination story:
Pleasant Harbor is where people come to stay, play, explore, dine and make memories at Lake Pleasant.
Showcase the Pleasant Harbor RV Resort as a destination where guests can stay close to the lake, recreation, events and Arizona’s unforgettable outdoor scenery.
Capture the excitement of the H2-Whoa water slides, floating water park and family-friendly recreational activities.
Feature Pleasant Harbor Boat Rentals, Lake Pleasant Cruises, boating adventures and the convenience of the full-service marina.
Highlight Dillon’s Bayou Restaurant as part of the complete Pleasant Harbor experience—not simply a nearby place to eat.
Promote special events, waterfront entertainment, group experiences, celebrations and memorable Arizona sunsets.
Each content campaign can lead with a different experience while reinforcing the same larger message:
Whatever brings someone to Pleasant Harbor, there is always more waiting for them when they arrive.
Bringing the Pleasant Harbor Story to Life
- Bringing Jeff’s Vision to Life
Meet Bob the Burro and Finny the Fish
- Why Character-Driven Storytelling Works
During our initial conversation, Pleasant Harbor Resort Manager Jeff Jensen shared his original concept for two potential Pleasant Harbor characters: Bob the Burro and Finny the Fish.
Inspired by Jeff’s idea, we developed the visual character designs and brought Bob and Finny to life through original graphics, branded social media concepts and the animated “Real-Life Fun” video featured below.
The work presented here demonstrates how Jeff’s original concept could grow into a memorable, recurring campaign that introduces guests to everything Pleasant Harbor has to offer.
From the marina and water slides to boating, dining, cruises, special events and the RV resort, Bob and Finny can take audiences on new adventures throughout the entire destination.
Colorful characters, humor and unexpected situations help Pleasant Harbor stand out in crowded social media feeds.
Bob and Finny give children and parents recognizable characters they can associate with fun at Lake Pleasant.
Instead of producing isolated promotional posts, Pleasant Harbor can develop recurring adventures that encourage audiences to follow along and see what happens next.
One adventure might feature the water slides, while the next highlights boating, camping, Dillon’s Bayou Restaurant or a Lake Pleasant Cruise.
Animated storytelling can capture attention, while real Pleasant Harbor footage shows viewers that the experiences are not imaginary—they are waiting for them at Lake Pleasant.
One Concept. Endless Creative Possibilities.
Bob and Finny could be incorporated into a wide range of Pleasant Harbor content, including:
- Short-form social media videos
- Seasonal campaigns
- Water-park promotions
- Marina and boat-rental adventures
- Lake Pleasant Cruise promotions
- RV resort stories
- Dillon’s Bayou Restaurant features
- Special-event announcements
- Family-oriented advertisements
- Website and email campaign graphics
This is only one example of the creative direction we can develop for Pleasant Harbor. The larger strategy will combine original concepts like these with professional photography, video, guest experiences, event coverage and authentic footage from across the property.
- How We Will Support Pleasant Harbor
One Coordinated Marketing Partner for the Entire Destination
Pleasant Harbor has multiple attractions, audiences, events and revenue opportunities. Marketing them effectively requires more than occasional posts or individual campaigns. It requires an ongoing system that keeps the property visible, connects its different experiences and gives potential guests a clear reason to visit.
We will provide the strategy, creative development and day-to-day marketing support needed to present Pleasant Harbor as one complete Lake Pleasant destination.
The exact level and volume of service will vary between the three partnership options presented later in this proposal.
Marketing Strategy and Campaign Planning
Develop a coordinated marketing calendar built around Pleasant Harbor’s priorities, seasonal opportunities, special events and individual business areas.
Campaigns will be planned to support the entire destination while also giving focused attention to the marina, RV resort, water activities, dining, rentals, cruises and events.
Brand Direction and Consistency
Establish a more consistent visual and messaging system across social media, digital advertising, video and online content.
This includes the continued development of Pleasant Harbor’s color palette, campaign language, graphic style and overall destination positioning.
Social Media Management
Create and manage a reliable social media presence that keeps Pleasant Harbor visible throughout the year.
Content may include:
• Property highlights
• Guest experiences
• Upcoming events
• Seasonal promotions
• Marina and boating content
• RV resort features
• Water-park activities
• Dillon’s Bayou Restaurant
• Pleasant Harbor Boat Rentals
• Lake Pleasant Cruises
• Arizona scenery and sunsets
The goal is to create a balanced content mix that informs, entertains and gives audiences a reason to engage with Pleasant Harbor.
Original Content and Creative Storytelling
Develop original graphics, promotional campaigns, short-form videos and creative concepts that help Pleasant Harbor stand out online.
Content will combine real property imagery, guest-focused storytelling, promotional messaging and original concepts such as the Bob the Burro and Finny the Fish campaign envisioned by Jeff Jensen and visually developed by Palmetto Media Company / RV Life Media.
Video Marketing and Existing-Footage Repurposing
Turn Pleasant Harbor’s existing videos, television appearances, news coverage, event footage and property imagery into fresh social media content.
Rather than allowing valuable footage to disappear after its original use, RV Life Media will repackage it into short videos, promotional clips, reels, advertisements and evergreen content.
New on-location video and photography production will be presented separately later in this proposal.
Event and Seasonal Promotion
Build coordinated campaigns around Pleasant Harbor’s public events, private-event opportunities, holiday weekends, seasonal activities and special promotions.
Event marketing can include announcement graphics, teaser videos, reminders, paid promotion, day-of content and post-event recaps.
Paid Digital Advertising
Develop targeted advertising campaigns designed to reach prospective visitors, RV travelers, boaters, families, event attendees and other priority audiences.
Campaign objectives may include:
• Increasing destination awareness
• Promoting events
• Driving website traffic
• Generating RV resort inquiries
• Supporting boat rentals and cruises
• Promoting seasonal activities
• Retargeting previous website visitors and engaged audiences
Campaign performance will be monitored and adjusted based on results.
Website and SEO Coordination
Support Pleasant Harbor’s website strategy by identifying opportunities to improve content, search visibility, user experience and conversion paths.
RV Life Media can coordinate with Pleasant Harbor’s existing website provider to recommend updates, develop optimized content and ensure that marketing campaigns lead visitors to relevant, useful pages.
Any major website redesign or rebuild would be scoped and approved separately.
Reporting and Ongoing Optimization
Provide regular reporting that explains what content and campaigns are generating reach, engagement, traffic, inquiries and other measurable activity.
Reporting will be used to identify what is working, refine future campaigns and help Pleasant Harbor make informed marketing decisions.
- Pleasant Harbor Partnership Options
Choose the Level of Support That Best Fits Your Goals
Each partnership is designed to build a consistent, recognizable and engaging Pleasant Harbor presence while connecting the resort’s attractions, events and revenue centers through one unified marketing strategy.
Every plan includes a strong social media and digital advertising foundation. As the partnership level increases, Pleasant Harbor receives greater content volume, expanded advertising support, ongoing SEO and email marketing services, more frequent strategic collaboration and on-site photo and video production.
This progressive structure allows Pleasant Harbor to select the level of support that best matches its current goals, desired pace of growth and internal resources.
Social Media Relaunch
Build Consistency and Reengage the Audience
Designed for Pleasant Harbor’s most immediate priority: restoring a consistent social media presence and reconnecting with its existing audience.
$6,500 / per month
Monthly Deliverables
- Management of Facebook and Instagram
- Management of Youtube and TikTok
- Monthly content and campaign calendar
- Branded graphics, property features and promotional posts (Includes Bob the Burro and Finny the Fish Graphics)
- Up to 20 original content pieces per month
- Minimum of 4 short-form videos
- Professional/Friendly captions and calls to action with each post.
- Submit press releases for events and promotions
- Promotion of featured events or seasonal campaigns
- Paid digital Meta advertising strategy and campaign management. Up to 3 New Ads Per Week
- Coordinated promotion of the marina, RV resort, water activities, dining, rentals, cruises, events, etc.
- If possible, coordinate with the Pleasant Harbor staff to gather new footage and images for social media use
- Repurposing of existing photography and video footage
- Repurposing of television appearances and news coverage
- Monthly performance report
- Monthly strategy and planning meeting
Integrated Destination Marketing
Connect the Entire Pleasant Harbor Experience
Designed to build on the Social Media Relaunch by adding ongoing SEO content, biweekly email marketing and expanded advertising across Meta, Google and other selected platforms. This integrated approach connects Pleasant Harbor’s attractions, events and revenue centers while increasing online visibility, reaching new audiences and driving more traffic to the website.
$8,500 / per month
Monthly Deliverables
- Everything included in the Social Media Relaunch plan
- 4 new SEO-optimized web pages or articles per month published on the website(s).
- Send Bi-Weekly E-mail blasts to newsletter subscribers. (Includes set- up if newsletter subscription opt-in is non-existent).
Full-Service Destination Partnership
Comprehensive Marketing Leadership and Creative Support
Designed for Pleasant Harbor to utilize Palmetto Media Company as an integrated extension of its internal team. This comprehensive partnership combines near-daily original content, increased short-form video production, expanded SEO services and three on-site photo and video shoots per year with ongoing strategic leadership and destination-wide campaign coordination.
$12,000 / per month
- Everything included in the Integrated Destination Marketing plan
- Up to 31 content pieces per month (1 per day)
- Minimum of 8 short-form videos
- 8 new SEO-optimized web pages or articles per month.
- Paid digital Meta and Google (or other platform) advertising strategy and campaign management.
- Four Seasonal On-Site Photo and Video Shoots Per Year (Travel Expenses Not Included)
Important Details
- Advertising budgets are paid separately and directly by Pleasant Harbor.
- Tier 3 includes four seasonal on-site photo and video shoots per year. The production fees for these shoots are included; however, associated travel expenses are billed separately.
- For Tiers 1–2, on-site photography, videography, drone services and related travel expenses are not included. These services will be quoted separately based on the scope of each shoot.
- Major website development, redesigns and third-party software or vendor expenses are quoted separately.
- Final platforms, publishing schedules and approval procedures will be established during onboarding.
- Content quantities may be adjusted by mutual agreement when a larger production replaces multiple standard content pieces.
- A customized implementation plan will be presented after Pleasant Harbor selects its preferred partnership level.
Discovery and Brand Foundation
Before creating the first piece of content, we will begin with a comprehensive discovery process to ensure that every campaign, graphic, video, article and social media post accurately represents Pleasant Harbor.
During this phase, we will review Pleasant Harbor’s websites, existing marketing materials and overall digital presence. We will also meet with Jeff and other members of the Pleasant Harbor team as needed to gather information, confirm important details and better understand the property’s goals, audiences and individual revenue centers.
Using these insights, we will establish or refine Pleasant Harbor’s:
- Brand voice and messaging
- Preferred terminology
- Visual direction
- Color palette and font selections
- Supporting brand elements
- Content and campaign guidelines
This process will create a consistent creative and strategic foundation for everything we produce and help us accurately communicate the complete Pleasant Harbor experience across every platform.
One-Time Discovery and Brand Foundation Fee: $3,000
This fee applies to the Social Media Relaunch and Integrated Destination Marketing plans. The $3,000 fee is waived when Pleasant Harbor selects the Full-Service Destination Partnership for 6 months.
- The First 90 Days
Pleasant Harbor Rebirth & Relaunch Plan
The first 90 days will focus on building the foundation, relaunching Pleasant Harbor’s digital presence and using real performance data to guide the next phase of growth.
The exact volume of content, advertising and campaign support will depend on the partnership option selected, but every level will follow the same strategic progression.
Days 1–30
Showcase the Pleasant Harbor RV Resort as a destination where guests can stay close to the lake, recreation, events and Arizona’s unforgettable outdoor scenery.
Primary Priorities
- Conduct a kickoff strategy meeting with Pleasant Harbor leadership
- Identify the priorities of each major revenue area
- Review existing social media accounts, audiences and performance
- Confirm account ownership, administrator access and security
- Review current advertising accounts and available performance data
- Organize existing photography, video, television coverage and press materials
- Review the website’s primary pages, calls to action and visitor pathways
- Identify seasonal promotions, upcoming events and immediate opportunities
- Finalize the Pleasant Harbor messaging and visual direction
- Create branded graphic and video templates
- Establish an initial content calendar
- Document starting benchmarks for future reporting
Month-One Outcome
By the end of the first 30 days, Pleasant Harbor will have a clearer brand direction, organized digital assets, confirmed account access, an established marketing calendar and a coordinated plan for the relaunch.
Feature Pleasant Harbor Boat Rentals, Lake Pleasant Cruises, boating adventures and the convenience of the full-service marina.
Promote special events, waterfront entertainment, group experiences, celebrations and memorable Arizona sunsets.
Each content campaign can lead with a different experience while reinforcing the same larger message:
Whatever brings someone to Pleasant Harbor, there is always more waiting for them when they arrive.
- Why Businesses Choose Palmetto Media Company
Marketing Experience Built Around the RV and Camping Industry
Palmetto Media Company is not a general marketing agency attempting to learn the outdoor-hospitality industry from the outside. Our experience has been shaped by years of working with RV parks, campgrounds, glamping properties and destination-based businesses.
Our founder’s experience traveling and living full-time in a fifth wheel provided an even deeper understanding of the RV lifestyle—from how travelers discover destinations and compare amenities to what ultimately influences them to make a reservation.
That combination of professional experience and firsthand industry knowledge led Palmetto Media Company to establish RV Life Media, a specialized sister brand dedicated to serving RV parks, campgrounds, glamping retreats, marinas and outdoor destinations.
We Understand the Guest Journey
We understand what today’s travelers look for before choosing a destination: attractive sites, useful amenities, recreational opportunities, memorable experiences, nearby attractions and a clear sense of what their stay will feel like. Our marketing is designed to answer those questions while helping potential guests imagine themselves at the property.
Our campground marketing experience includes building engaged social media audiences, creating websites before properties opened, integrating online reservation systems and producing videos that have reached millions of viewers. For one RV park, we helped build a Facebook community of more than 21,000 followers, with six individual videos surpassing one million views. These results were achieved by creating content people genuinely wanted to watch, share and use when planning their travels.
(864) 614-1557
Drone Highlight Videos — With Voiceover
Drone Highlight Videos — Without Voiceover
Promotional Highlight Reels
Professionally edited highlight reels showcase a property’s most attractive features and create excitement around its brand. This video was created to introduce and promote the newly opened Fox Crossing RV Park in Fair Play, South Carolina.
AI-Powered Promotional Storytelling
These engaging videos use realistic AI personas and entertaining stories to showcase a property’s personality, amenities, and guest experience. This example was created to promote Bud’s RV Resort and Marina in a fun, memorable way.
Historical & Documentary-Style Content
Documentary-style videos bring history to life through compelling stories and memorable moments from the past. This example explores Deadwood, South Dakota—the historic town where Wild Bill Hickok was killed—and demonstrates how this style can showcase your property’s history or share fascinating stories connected to its past.
Promotional Videos
Safety Tips Videos
Educational videos provide practical information while positioning your brand as a trusted resource. This example, highlighting the importance of performing a fifth-wheel tug test, was posted for Summerville Lakes RV Park and Campground in South Carolina.
Short-and-Sweet Highlight Videos
Quick, engaging videos use trending music or sounds to showcase property amenities and features. This example was created for Livin’ on Wheels RV Park and Campground in Georgia.
Storytelling Videos
Heartwarming, story-driven videos showcase the people and sense of community that make a property special. This example from Summerville Lakes RV Park and Campground, near Charleston, South Carolina, tells the story of guests who helped an elderly woman move, level, and set up her travel trailer at a new site.
Another Drone Without Voice Over Example for the Fox Crossing RV Park
Frequently Asked Questions
How often should my business post on social media?
Consistency matters more than random bursts. We help build a schedule that fits your goals.
Do you create reels and video content?
Yes. We specialize in short-form content that captures attention.
Can social media help with AI search visibility?
Yes. Strong branded content, authority signals, and consistent online presence can strengthen discoverability in modern AI-driven search environments.
Do I need to provide content ideas?
Not unless you want to. We can help create ideas, strategy, and execution.
Do you work with businesses outside Seneca?
Yes. We serve businesses throughout the Upstate and beyond.
- Testimonials
Feedback from our clients
Rob Butler
Fox Crossing RV Park
Fair Play, SC
Palmetto Media Company did an outstanding job bringing my vision to life online. The website looks professional, functions beautifully, and has helped showcase my book in a powerful way.
Dr. Gerry Ball
Author of The Hand of the Father
Brick Township, New Jersey
Palmetto Media Company created a professional website that clearly showcases our services and strengthens our online presence. Gary was great to work with, responsive, and delivered a site we’re proud to share.
Brittany Sona
ESI Professional Solutions
Summerville, SC